NAMA Expands its Jeel Entrepreneurship Initiative to more Communities in Sharjah

NAMA Women Advancement Establishment (NAMA) - an organisation dedicated to developing opportunities for women in the economic, professional and social spheres - has announced that it is expanding its Jeel initiative across Sharjah.

The launch of ‘Jeel 2’ extends NAMA’s programme that is focused on creating a generation of female entrepreneurs in the emirate, so more Emirati women can benefit from the free tuition and mentoring designed to improve their business skills.Jeel was created to turn one of NAMA’s philosophies - that women are an important and indispensable human resource for development - to reality.

Jeel 2 follows on from the success of the first Jeel programme, which targeted female entrepreneurs in Sharjah’s Dibba Al Hisn community, and was launched in December 2015 by Sharjah Business Women Council (SBWC) - a body that works inconjunction with NAMA. Recent restructuring to the organisations has meant that the extension to the initiative will come solely under the auspices of NAMA.

Both the original Jeel programme and Jeel 2 are conducted in collaboration with Education For Employment – Global (EFE-Global), a regional organisation that works to create job opportunities for unemployed youth in the Middle East and North Africa by providing world-class professional and technical training.

As a first step in initiating Jeel 2, the Jeel project team is hosting open houses in five locations where Jeel is expanding to. The open houses are scheduled to take place from 17 th - 20 th of this month in Mleiha, Al Dhaid, Kalba, Khorfakkan and Dibba AlHisn.

Schedule of the open houses:

April 16 | Mleiha

09:30am - 11:00am

April 16 | Al Dhaid

12:00pm - 01:30pm02:00pm - 03:30pm

April 17 | Kalba

11:00am - 12:30pm02:00pm - 03:30pm

April 18 | Khorfakkan

10:00am - 11:30am12:30pm - 02:00pm03:30pm - 05:00pm

April 19 | Dibba Al Hisn

10:00am - 11:30am12:30pm - 02:00pm02:30pm - 04:00pm

Organised for women interested in participating in the programme, the activity aims to introduce Jeel and attract attendees to its three-day ‘Business Ideation Boot Camp.’ Jeel expects to receive applications of women interested to enroll to the Jeel 2 programme from all the five locations it will be running at this year: Khorfakkan, Al Dhaid, Mleiha, Kalba and Dibba Al Hisn. Applicants can contact or call +971 56 788 5091 to avail more information on the venues of the open houses, requirements for application and the process.

“We are delighted to announce that we are extending the Jeel initiative to even more communities in Sharjah. Jeel was established to build the capacity of women entrepreneurs by converting their business ideas into fully functional operating enterprises, and to equip women who are passionate about starting their own businesses with the requisite skills to do so. Jeel is ideal for women looking to transform their ambitions into viable business plans, with the successful ventures that result being vital for the UAE’s small business sector and assisting its economic growth,” said Reem BinKaram, Director of NAMA.

Jasmine Nahhas di Florio, Senior Vice President of EFE-Global, said “For Education For Employment's 22,000 women graduates, economic opportunity provides dignity, hope and the chance to contribute more meaningfully to society. We are honoured to be able to further the Jeel initiative in partnership with NAMA Women Advancement Establishment. Building on the successful first year of our joint efforts in Dibba Al Hisn, we are keen to extend our collaboration with Jeel across Sharjah and in the process, prepare more young women to become entrepreneurs who can build economically vibrant communities.”

The Jeel programme was launched in December 2015 under the patronage of Her Highness Sheikha Jawaher bint Mohammed Al Qasimi, Wife of His Highness the Ruler of Sharjah and Chairperson of NAMA Women Advancement Establishment, to build the capacity of women in remote areas of Sharjah to convert their ideas to viable businesses. Jeel aims to enhance women’s leadership in business and to contribute to the creation of a generation of professional women capable of innovating, managing and developing businesses professionally. It equips them with the necessary tools to start their ventures and provides a community-based support network to help women with their entrepreneurial aspirations. It also creates awareness that self-employment is a career option.

Participants in the first Jeel programme have undergone three phases of training and mentorship in business skills; including participation in workshops that tested their business acumen and strategy seminars that taught them how to create workable business plans.

Jeel is a competitive programme, as only 14 of the initial 72 entrants to Jeel 1 have made it through to the fourth phase of the programme, which is due to start shortly. This final stage involves a personalised mentoring and coaching programme for the budding entrepreneurs, with their progress followed up each month as they work towards achieving their pre-determined goals.

NAMA was launched in 2015 under an Emiri Decree issued by His Highness Sheikh Dr. Sultan bin Mohammad Al Qasimi, Member of the Supreme Council and Ruler of and is chaired by Her Highness Sheikha Jawaher bint Mohammed Al Qasimi, wife of His Highness. The organisation goes beyond the remit of supporting gender equity to ensure that women are presented with every opportunity to climb the ladder of success and thereby become influential members of society.













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