NAMA Expands its Jeel Entrepreneurship Initiative to more Communities in Sharjah


NAMA Women Advancement Establishment (NAMA) - an organisation dedicated to developing opportunities for women in the economic, professional and social spheres - has announced that it is expanding its Jeel initiative across Sharjah. The launch of ‘Jeel 2’ extends NAMA’s programme that is focused on creating a generation of female entrepreneurs in the emirate, so more Emirati women can benefit from the free tuition and mentoring designed to improve their business skills. Jeel was created to turn one of NAMA’s philosophies - that women are an important and indispensable human resource for development - to reality. Jeel 2 follows on from the success of the first Jeel programme, which targeted female entrepreneurs in Sharjah’s Dibba Al Hisn community, and was launched in December 2015 by Sharjah Business Women Council (SBWC) - a body that works in conjunction with NAMA.

Recent restructuring to the organisations has meant that the extension to the initiative will come solely under the auspices of NAMA. Both the original Jeel programme and Jeel 2 are conducted in collaboration withEducation For Employment – Global (EFE-Global), a regional organisation thatworks to create job opportunities for unemployed youth in the Middle East and NorthAfrica by providing world-class professional and technical training.As a first step in initiating Jeel 2, the Jeel project team is hosting open houses in fivelocations where Jeel is expanding to. The open houses are scheduled to take placefrom 17 th - 20 th of this month in Mleiha, Al Dhaid, Kalba, Khorfakkan and Dibba AlHisn.Schedule of the open houses:April 16 | Mleiha09:30am - 11:00amApril 16 | Al Dhaid12:00pm - 01:30pm02:00pm - 03:30pmApril 17 | Kalba11:00am - 12:30pm02:00pm - 03:30pmApril 18 | Khorfakkan10:00am - 11:30am12:30pm - 02:00pm03:30pm - 05:00pmApril 19 | Dibba Al Hisn10:00am - 11:30am12:30pm - 02:00pm02:30pm - 04:00pm

Organised for women interested in participating in the programme, the activity aimsto introduce Jeel and attract attendees to its three-day ‘Business Ideation BootCamp.’ Jeel expects to receive applications of women interested to enroll to the Jeel2 programme from all the five locations it will be running at this year: Khorfakkan, AlDhaid, Mleiha, Kalba and Dibba Al Hisn. Applicants can contactjeel@namawomen.ae or call +971 56 788 5091 to avail more information on thevenues of the open houses, requirements for application and the process.“We are delighted to announce that we are extending the Jeel initiative to even morecommunities in Sharjah. 

Jeel was established to build the capacity of womenentrepreneurs by converting their business ideas into fully functional operatingenterprises, and to equip women who are passionate about starting their ownbusinesses with the requisite skills to do so. Jeel is ideal for women looking totransform their ambitions into viable business plans, with the successful venturesthat result being vital for the UAE’s small business sector and assisting its economicgrowth,” said Reem BinKaram, Director of NAMA.Jasmine Nahhas di Florio, Senior Vice President of EFE-Global, said “For EducationFor Employment's 22,000 women graduates, economic opportunity provides dignity,hope and the chance to contribute more meaningfully to society. We are honoured tobe able to further the Jeel initiative in partnership with NAMA Women AdvancementEstablishment. Building on the successful first year of our joint efforts in Dibba AlHisn, we are keen to extend our collaboration with Jeel across Sharjah and in theprocess, prepare more young women to become entrepreneurs who can buildeconomically vibrant communities.”

The Jeel programme was launched in December 2015 under the patronage of HerHighness Sheikha Jawaher bint Mohammed Al Qasimi, Wife of His Highness theRuler of Sharjah and Chairperson of NAMA Women Advancement Establishment, tobuild the capacity of women in remote areas of Sharjah to convert their ideas toviable businesses. Jeel aims to enhance women’s leadership in business and tocontribute to the creation of a generation of professional women capable ofinnovating, managing and developing businesses professionally. It equips them withthe necessary tools to start their ventures and provides a community-based supportnetwork to help women with their entrepreneurial aspirations. It also createsawareness that self-employment is a career option.

Participants in the first Jeel programme have undergone three phases of training andmentorship in business skills; including participation in workshops that tested theirbusiness acumen and strategy seminars that taught them how to create workablebusiness plans.Jeel is a competitive programme, as only 14 of the initial 72 entrants to Jeel 1 havemade it through to the fourth phase of the programme, which is due to start shortly.This final stage involves a personalised mentoring and coaching programme for thebudding entrepreneurs, with their progress followed up each month as they worktowards achieving their pre-determined goals.NAMA was launched in 2015 under an Emiri Decree issued by His Highness SheikhDr. Sultan bin Mohammad Al Qasimi, Member of the Supreme Council and Ruler ofand is chaired by Her Highness Sheikha Jawaher bint Mohammed Al Qasimi, wife ofHis Highness. The organisation goes beyond the remit of supporting gender equity toensure that women are presented with every opportunity to climb the ladder ofsuccess and thereby become influential members of society.

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