Sheikha Jawaher fosters a generation of entrepreneurs


A new initiative has been launched to support entrepreneurs in Sharjah under the patronage of Her Highness Sheikha Jawaher bint Mohammed Al Qasimi, Wife of His Highness the Ruler of Sharjah and Honorary Chairperson of Sharjah Businesswomen Council (SBWC). The initiative is called “Jeel” and will be run by the SBWC in cities across Sharjah, providing budding entrepreneurs with incubators for their creative ideas. SBWC is launching Jeel in collaborationwith “Education For Employment” (EFE) on December 8, and it will be based at Souq Anwan in Dibba Al Hisn. 

The announcement comes in conjunction with the UAE's approach towards adopting innovation in various fields. The incubators provide mentorship, support and guidance to grow innovative business ideas. Jeel will also offer collective and individual training courses and provide professional financial advice alongside surveys to assess market needs. Graduates men from Dibba Al Hisn are exceptionally allowed to benefit from the initiative in a bid to encourage more local women to sign up and start a business.

The initiative will contribute to the economic development and professional empowerment of young graduates in the UAE. The initiative aims to enhance women’s leadership in business and to contribute to the creation of a generation of professional women capable of innovating, managing and developing businesses professionally.

The Council also revealed that this initiative will extend to various cities of the Emirate of Sharjah, aiming on encouraging women in the business sector, and to contribute in creating a generation of professional and creative female innovators. H.E. Ameera BinKaram, Chairperson of SBWC, said: “The emirate of Sharjah has always believed in the capabilities of Emirati women and provides support and empowerment policies for them through the vision of His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah. Now, with the guidance and leadership of HH Sheikha Jawaher bint Mohammed Al Qasimi, the Jeel initiative will further reaffirm the eagerness of Sharjah and the UAE to provide professional support for future generations of entrepreneurs. Through this initiative, Her Highness Sheikha Jawaher Al Qasimi seeks toestablish an innovative, effective female generation ready for their own private businesses.” 

BinKaram added that in providing encouragement and motivation for young graduates to become business owners Jeel will be instrumental in providing new jobs and business opportunities, contributing positively to improving the economic and social conditions of women, the family and the community.

“Encouragement and motivation aids in developing new, innovative business opportunities, which leads to strengthening the social and economic sustainable economic development of any society. Its success would translate to more jobs opportunities and more innovative and productive sectors which will positively enhance the social and economic state of the women, their families and the community. Stemming from these principles and under the directives of Sheikha Jawaher and in cooperation with EFE, Jeel will mentor Emirati women to start their own businesses across Sharjah. Our incubators will provide them with a place to start from and the first incubator will open (this Tuesday) in Souq Anwan in Dibba Al Hisn. SBWC will also open up

channels of communication between finance institutions, and entrepreneurs and investors.” she added.

The first programme of the initiative will go through several phases, starting with a comprehensive survey of market needs, followed by a three-day workshop on how to develop entrepreneurial ideas. This will be followed by intensive training on preparing and developing plans and feasibility studies, before moving on to individual training for each project. The final stage will be the selection of the six to eight best projects to be supported through to full development.

Souq Anwan's incubators are designed by young Emirati engineers who graduated in 2012 from the Entrepreneurship Programme organised by SBWC, and found the company “Expose forEngineering and Design” The Incubators will be fully equipped and serve as ideal workplaces and centers to host workshops and activities related to the enterprise. Established in 2002, the Sharjah Business Women’s Council (SBWC) aims to create and enhance the work environment for women as well as train and prepare them to enter the private sector and enhance their participation in social and economic development. To achieve this aim, the SBWC carries out a range programs and activities including conferences, seminars, workshops and research. It also forges partnerships with government and private organisations and foundations in the UAE and beyond.

Education For Employment (EFE) is a network of locally-run non-profit organizations that aims to create economic opportunity for unemployed youth in the Middle East and North Africa (MENA) by providing world-class professional and technical training that leads directly to jobs and entrepreneurship support. The EFE Network has forged partnership agreements with almost 2000 companies and institutions to create job opportunities in the region.

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